AI data redefined

AI & GWI: This time it’s personal

GWI gives your AI model the good stuff: real-world, privacy-safe consumer research data that adds instant depth and nuance to its output. No more “one size fits all”, instead think subtle detail, richer context, and the sort of human touches that make your AI’s outputs feel truly personal. Your users won’t just notice, they’ll remember and be back for more.

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The case for
dependable data

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If you’re using outdated or scraped data then sooner or later it’ll show in your AI’s output. Wouldn’t it be good if you could easily access ultra-reliable consumer insights, collected directly from real people in the real world, then plug straight into your AI data layer? That’s exactly what GWI can do for you.

Trustworthy AI starts with GWI

GWI is a global consumer insights tech company for businesses that need fresh, trustworthy consumer insights. Every year we survey a million flesh-and-blood consumers around the world, analyzing and aggregating the results to accurately represent the views, behaviors and interests of 3 billion individuals.

See how we use AI
in our product

GWI Spark, our AI assistant, is incredibly quick and easy to use. Just ask a question using natural language, and GWI Spark returns reliable insights in seconds - ready to ignite your creativity, sharpen your sales pitches, and fuel your next move.

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Sounds good?
Let’s talk

GWI is trusted by teams looking for unique, dependable real-world data to drive their AIs. Speak to us to find out what we can do for you.