Content marketing

Tailored content starts with better audience understanding

Real-world psychographics and behaviors data from GWI make it easy for your AI to create content that connects. No more doubt or delay - instead go straight to the sort of killer content that audiences can’t get enough of.

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Strengthen your content
with rock-solid data

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Using GWI’s deep, real-world audience data your content tools can generate messaging, imagery, and campaigns that resonate with audiences. Replace assumptions and guesswork with evidence-backed insights ready to perform.

Create data-driven personas for personalized copy

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GWI data lets you shape highly nuanced audience personas directly within your content workflows. From tone of voice to interests, values, and motivations, the result feels personal, relevant, and easy to engage with.

Optimize tone by
segment, audience, or generation

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Our consumer data helps marketers understand which formats, channels, and tones are right for different audiences. Now you can guide your AI to generate social posts, email copy, banner content, or blog intros that perfectly reflect the preferences of different groups.

Fine-tune prompts
for maximum effect

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Use GWI data to enhance your AI’s input prompts, something that’s particularly powerful for image generation. Rather than rely on vague descriptors, GWI data instantly adds precision to your prompts.

Ready to build content that really connects? We’ve got you covered.

Create content that stops audiences in their tracks with ultra-reliable GWI consumer data.