AI avatars often sound smart but not particularly human. GWI data gives them the input they need to stop sounding scripted and starting sounding like the people they’re built for.
Every year we survey millions of individuals in 50+ world markets, information that enables your bot to reference real interests and values to deliver natural responses and turn data into dialogue. But that’s not all. Our data also enables your AI to simulate the actual voice of any audience segment so well you can talk 1-2-1. Now you can explore motivations, preferences, and decision-making in real time conversation to find out what your audiences really want.
Many bots deliver flat, one-size-fits-all answers. GWI data lets you serve up dynamic, tailored responses that reflect the specific interests of different user segments. Ask specific, highly contextual questions and get answers that reflect real-world human priorities. No more guessing what a segment thinks; with GWI data, you’re tapping into structured insight that reflects how they speak, what they value, and why they make the decisions they do.
When chatbots guess, trust can easily break down. GWI data reduces AI hallucinations by grounding responses in real-world research, not web-scraped assumptions. Using GWI data to power your AI avatars means you can access reliable, structured consumer insight in real time, without relying on synthetic data. The result? More accurate, audience-aware responses that are credible, compliant, and conversational.