LLMs are only as reliable as the data they’re built on - no more, no less. GWI gives your models the ultra-dependable input they need to generate trustworthy, contextually relevant responses that reflect what your real-world users care about.
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GWI data enriches your tool’s prompts and responses with psychographic traits, interests, and values. Whether it’s answering a product query or drafting an email, your LLM can shape its output to reflect the preferred tone, expectations, and motivations of your users.
Many LLMs default to vague or catch-all responses that don’t inspire user confidence. GWI’s consumer data makes your tool’s responses credible and trustworthy, from tone and product positioning to value framing.
GWI data means your digital assistants and agents can recreate the language patterns of specific audiences discussing specific topics - for example, how Gen Z might talk about sustainability - so your AI customer support, sales bots, and vertical-specific agents sound natural.