HOW WE COMPARE

GWI-powered AI vs. GenAI

GWI data gives your AI tools something they can trust: real insights from real people.

 Ground your decisions in reliable consumer research to unlock more relevant, accurate, and confident outcomes.

How we stack up

See how AIs powered by our real-world data compare to the alternative.
With GWI you get the dependable data you need for total trust in your AI’s output.

Generative AI

Scans publicly available online content to generate responses, summarize broad trends,
and uncover general insights based on patterns and probabilities

VS.

GWI data

Uses dependable real world data, collected from a million consumers in 50+ markets, to generate authoritative insights that aren’t available anywhere else

Publicly available information that could include inaccuracies or hallucinations

Source

Proprietary surveys fielded by trusted panel partners around the world

Broad, generalised insights

Granularity

Rich, nuanced insights. Stringent collection methodology and origin of survey data

Source of training data can be unclear and could include biases

transparency

100% clarity on data source

Instant, may need further validation

Validation

Instant, no need for further validation. Statistically weighted for accurate market representation

Can surface copyrighted or other forms of noncompliant content

Legal &   compliance

GDPR and privacy compliant. All data is unique and comes direct from GWI so zero copyright risk

Best for generalized content, idea generation, overviews, and summarization

Use cases

Ideal for making strategic business decisions that need accurate consumer insights

Why GWI data?

Smart

Compelling consumer insights based on real-world survey results

Focused

Granular data that captures the nuances of consumer behavior

Transparent

Clear GDPR and privacy-compliant data sources

Actionable

Insights ready for immediate use in decks, pitches, and more

Reliable

Evidence-based insights from a partner committed to accuracy